Gregory Graf
Content that scales without losing accuracy or voice.
Gregory Graf is the creator and CEO of Ghosts.app, based in the Boise, Idaho area. For 25 years he has built content made to be seen and to hold up, in SEO, reputation, and political work where getting it right is the whole job.
Ghosts.app, the AI ghostwriter I built: multi-agent research, a trained voice, and a fact-check on every claim.
Snake River Strategies, a reputation, SEO, and AI-visibility firm for high-stakes business and political clients.
Political Potatoes, my Idaho political writing, known for sourced, accountable reporting.
The Idaho Voter Guide, a neutral statewide guide covering all 264 legislative candidates.
I have spent more than 25 years making content that had to do two hard things at once: reach a lot of people and be accurate. In SEO, reputation management, and political consulting, that combination shows up far less often than it should.
I led search and reputation for a global consumer brand for a decade, founded Snake River Strategies in 2023, and in 2026 built Ghosts.app, the AI ghostwriter I always wanted. One that scales the work without giving up accuracy or the voice of the person whose name is on it.